Cookie Policy

Last updated: 19 March 2025

1. Introduction

This Cookie Policy explains how Piwot ("Company," "we," "us," or "our") uses cookies and similar tracking technologies on the website https://piwot.co/ ("Website").

By continuing to use the Website, you acknowledge and agree to the use of cookies as described in this policy. If you do not agree, you must disable cookies via your browser settings or refrain from using the Website.

This Cookie Policy complies with the applicable data protection laws, including but not limited to:

• Regulation (EU) 2016/679 of the European Parliament and of the Council (General Data Protection Regulation – "GDPR")
• Slovak Data Protection Act No. 18/2018 Z.z.

2. What Are Cookies?

Cookies are small text files that are placed on a user’s device when visiting a website. Cookies enable a website to recognize a user’s device and store certain information about the user's preferences or past interactions to enhance functionality, security, analytics, and advertising.

3. Legal Basis for Processing Cookies

The processing of cookies is carried out in accordance with Article 6(1) of the GDPR, which sets out the legal bases for data processing. The specific legal bases for the cookies used on the Website are as follows:

• Essential Cookies: Processed on the basis of legitimate interest (Article 6(1)(f) GDPR) to ensure the proper functioning and security of the Website.
• Analytical Cookies: Processed on the basis of legitimate interest (Article 6(1)(f) GDPR) where data is anonymized.
• Marketing and Tracking Cookies: Processed only on the basis of explicit user consent (Article 6(1)(a) GDPR).

4. Types of Cookies Used

The Website utilizes the following categories of cookies:

Essential Cookies

Essential cookies are strictly necessary for the operation of the Website. They enable core functionalities such as security, authentication, and network management. These cookies do not require user consent and cannot be disabled.

Analytical Cookies

The Website employs Google Analytics to collect anonymized traffic data, including the number of visitors, session duration, and interactions with the Website. These cookies do not store personally identifiable information and are used to improve Website performance.

To ensure compliance with GDPR, IP addresses are anonymized before being processed by Google Analytics. Consequently, these cookies do not require explicit consent.

Marketing and Tracking Cookies

Marketing and tracking cookies facilitate targeted advertising and measure the effectiveness of advertising campaigns. These cookies are set by third-party services, including but not limited to:

• Facebook Pixel: Used for tracking user activity and optimizing advertisements on Facebook.
• LinkedIn Insight Tag: Enables tracking of Website visitors and enhances LinkedIn advertising performance.

As these cookies track users across websites, they require explicit user consent prior to activation.

5. Retention Periods for Cookies

Cookies are stored for varying periods depending on their purpose:

• Essential Cookies: Session-based and automatically deleted when the browser is closed.
• Analytical Cookies: Retained for up to 26 months as per Google Analytics default settings.
• Marketing and Tracking Cookies: Retained for up to 90 days, depending on the third-party provider’s policies.

6. User Rights and Cookie Management

Users have the right to manage and control the use of cookies at any time.

Browser Settings

Users may modify their browser settings to block or delete cookies. Instructions for managing cookies in common browsers can be found at the following links:

• Google Chrome: https://support.google.com/chrome/answer/95647
• Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
• Safari: https://support.apple.com/en-gb/guide/safari/sfri11471/mac
• Microsoft Edge: https://support.microsoft.com/en-us/help/4027947/microsoft-edge-delete-cookies

Third-Party Opt-Out Mechanisms

For third-party tracking cookies, users may opt out through the following service provider settings:

• Facebook Ads Settings: https://www.facebook.com/help/568137493302217
• LinkedIn Ad Settings: https://www.linkedin.com/help/linkedin/answer/90274/manage-your-linkedin-ads-settings
• Google Analytics Opt-out Add-on: https://tools.google.com/dlpage/gaoptout

7. Acknowledgment and Consent

By continuing to use the Website, users acknowledge and agree to the use of essential cookies and anonymized analytical cookies.

Marketing and tracking cookies are only enabled if the user has explicitly consented to their use. If a user does not agree with the use of cookies, they must disable them via browser settings or refrain from using the Website.

8. Future Compliance Measures

The Company is in the process of implementing a cookie consent management system to ensure full compliance with GDPR. Until such a system is in place, users retain the ability to manually opt out of non-essential cookies as described above.

9. Amendments to the Cookie Policy

The Company reserves the right to amend this Cookie Policy at any time to reflect changes in legal requirements or operational practices. Any modifications will be published on the Website, with an updated "Last updated" date. Users are encouraged to review this policy periodically.

10. Contact Information

For any questions regarding this Cookie Policy or the Company's data protection practices, users may contact the Company at:

Piwot
Bottova 2/A, Skypark Offices, Stare Mesto 811 06, Bratislava, Slovakia
Email: hi@piwot.co